Istanbul

Tourism Logo Redesign

An Istanbul city logo on an image of Istanbul city

Tourism Logo: ISTANBUL

The Challenge

For this project, I was tasked to design a city logo to represent the city's unique blend of history, culture, and natural beauty. The challenge is to create a logo which combines both complexity and simplicity, memorable, also resonates with locals and extends a warm welcome, hospitable greeting to visitors.

The Solution

After researching about the city, I found out Istanbul is rich in history and culture, and also the presence of the cats in the city is part of what makes Istanbul unique. So I decided to blend the cat symbol with the city’s ancient art history to craft Istanbul’s tourism logo.

BRAINSTORM & SKETCHES

DIGITALIZE

EXPLORATION

FINAL