Istanbul
Tourism Logo Redesign

- CLIENT: College
- PROJECT TYPE: Logo Redesign
- COMPETENCIES: Illustration, Iconography
- SOFTWARE: Illustrator, Photoshop
Tourism Logo: ISTANBUL
The Challenge
For this project, I was tasked to design a city logo to represent the city's unique blend of history, culture, and natural beauty. The challenge is to create a logo which combines both complexity and simplicity, memorable, also resonates with locals and extends a warm welcome, hospitable greeting to visitors.
The Solution
After researching about the city, I found out Istanbul is rich in history and culture, and also the presence of the cats in the city is part of what makes Istanbul unique. So I decided to blend the cat symbol with the city’s ancient art history to craft Istanbul’s tourism logo.
BRAINSTORM & SKETCHES
DIGITALIZE

EXPLORATION

Istanbul is famous for its impressive domes, for its rich and diverse art history. We can easily recognize the architecture on the doors or windows at most domes in Istanbul. Inspired by that, I incorporated the mosque floor plan with Islamic pattern.

This concept was inspired by Shahmaran - a mythical half-woman and half-snake figure. The complexity in Shahmaran mythical form, moral narrative, and symbolic richness, much like Istanbul, which is a melting pot of diverse cultures and traditions.

Istanbul is often referred to “Catstanbul”, cats are deeply integrated into Istanbul’s culture and locals’ daily life. I decided to add ‘Turkish taste’ to the cat by blending the Ottoman design into the cat symbol which could elevate the logo.
FINAL


