Bring imagination to life.

The Challenge

I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes and customer touchpoints.

The Solution

The process involved developing a unified set of brand assets, including logo, illustrations, and typography. By creating the brand strategy, I defined the brand core attributes that I based on to guide myself with further development.

Positioning Statement

Moodcha is more than a matcha café - we serve fun, feel-good matcha drinks that energize and uplift. It’s a playful green escape where every cup matches your mood.

Target Audience

Our brand targeting a healthy lifestyle primarily focuses on health-concious adults, busy people seeking for a healthier alternative to coffee but still sustained energy and focus.

Core Attributes

• Fresh
• Mindful
• Connected
• Minimal